Premium food focus
We produce premium air-dried and freeze-dried pet foods in both complete and treat formats, using high-quality New Zealand ingredients like beef, lamb, venison, chicken, king salmon, and green-lipped mussels.
Exclusive recipe innovation
Creating delicious and nutritious pet food is our priority. Our in-house recipes are crafted for exceptional taste and nutrition, and we offer customization to align with your brand’s specific needs.
State-of-the-art pet food processing
We utilise cutting-edge minimal processing technologies, including air-drying and freeze-drying, combined with automation to enhance production efficiency and ensure consistent quality.
New Zealand’s high-quality standards
At NZQP, quality is non-negotiable. We select only the finest ingredients, avoiding rendered meals and animal by-products, and meticulously monitor every step of our process to ensure the highest standards of excellence.
Welcome to
New Zealand Quality Petfoods Ltd:
As a dedicated pet food contract manufacturer in New Zealand, we specialise in private label production and custom recipes for premium pet food, utilising cutting-edge air-drying and freeze-drying technologies.
Our private label products are crafted entirely in-house to the highest quality standards. Supported by a passionate team, we're committed to ensuring your product's success. We go beyond tailored pet food production, building strong, lasting partnerships with our clients. As true channel experts, we offer guidance and consultation from concept to final product. Partner with us for exceptional quality in pet nutrition!
Our recipes
Our complete range of high-quality, in-house pet food can be customised to fit your brand’s unique needs. We stay ahead of global trends and consumer preferences to develop innovative recipes with love, care, and dedication.
We ensure natural, high-quality nutrition with a commitment to the following standards, formulated to support various aspects of pet health:
• Grain-Free Formulas • High Meat Content • Minimal Processing • No Rendered Meat Meals • No Artificial Colorants or Preservatives
Hypoallergenic
Immune System
Free from Artificial Additives
Sensitive Digestion
Healthy
Skin & Coat
A range of every appetite
Freeze-Dried Raw Bites
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Meat Content: >90%
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Irresistible raw bites crafted with NZQP's freeze-drying process to satisfy every pet’s appetite.
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Ideal as a complete food or a tasty meal topper.
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Packed with bold flavours and a satisfying crunchy texture.
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Available with premium New Zealand ingredient options such as beef, lamb, chicken, venison, king salmon, and green-lipped mussels.
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Nutritional Profile: Protein 40%, Fat 25%, Moisture 6%.
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Available in customisable sizes for both cats and dogs.
Freeze-Dried Raw Nuggets
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Meat Content: >90%
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Delicious raw nuggets crafted with NZQP's freeze-drying process to delight any pet's palate.
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Perfect as a complete meal or a nutritious meal topper.
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Bursting with rich flavour and a satisfying texture.
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Ingredient options include premium New Zealand selections such as beef, lamb, chicken, venison, king salmon, and green-lipped mussels.
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Nutritional Profile: Protein 40%, Fat 25%, Moisture 6%.
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Available in customisable sizes for both cats and dogs.
Air-Dried
Super Rods
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Meat Content: >80%
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Developed NZQP's advanced duo-process low-temperature air-drying technology, this process ensures optimal nutrient preservation, rich flavour retention, and exceptional texture and taste with minimal processing.
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Complete and balanced recipes with superfoods, New Zealand fruits, vegetables, and natural fiber to support digestive health and overall well-being.
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Features premium New Zealand-sourced ingredients, including beef, lamb, chicken, venison, king salmon,
and green-lipped mussels. -
Nutritional Profile: Protein 40%,
Fat 23%, Moisture 13%. -
Available in customisable sizes
for both cats and dogs.
Air-Dried
Meaty Squares
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Meat Content: >90%
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Developed NZQP's advanced duo-process low-temperature air-drying technology,
this process ensures optimal nutrient preservation, rich flavour retention, and exceptional texture and taste with
minimal processing. -
Complete and balanced recipes featuring high levels of meat and organ content, designed to mimic the dense nutrition
of natural prey. -
Features premium New Zealand-sourced ingredients, including beef, lamb, chicken, venison, king salmon, and
green-lipped mussels.. -
Nutritional Profile: Protein 38%,
Fat 23%, Moisture 13%. -
Available in customisable sizes for
both cats and dogs.
Process Innovation
The Light Pre-Forming
Technology
We employ advanced light preforming technology, featuring specially designed pumps with precise control and light pressure to shape raw ingredients with high meat content into various forms, tailored to our clients' specifications, while preserving optimal ingredient integrity.
Duo-Process Air-Drying Technology
Our innovative duo-process air-drying technology begins with a quick, light steam treatment, followed by continuous air-drying. Using gentle warm air circulation, it mimics natural wind drying to preserve nutrients, texture, and flavour, resulting in a product with natural goodness and a satisfying crunch.
Freeze-Drying
Technology
Our freeze-drying process uses lyophilization to remove moisture via sublimation under vacuum, preserving nutrients, flavours, and textures pets love. Raw materials handling is automated with stringent processing environment control and IQF-freezing to prevent contamination, forming bite-sized pieces with low moisture levels to inhibit microbial growth and extend shelf life.
Factory Development
After three years of dedicated R&D and meticulous planning, we are advancing to the next stage: building our first state-of-the-art factory in New Zealand. Strategically located in Waikato, at the heart of the North Island, the site benefits from abundant raw materials and a stable energy supply.
Spanning 1 hectare, this facility will be constructed to the highest standards and equipped with advanced processing machinery to deliver tailored premium products that meet international requirements.
Set to commence operations in March 2026, we are now engaging with customers to trial recipes at our dedicated pilot testing facility and secure production capacity ahead of the 2026 launch. Together, let’s create excellence!
Sustainability
“Te toto o te tangata, he kai; te orange o te tangata, he whenua” .“While food provides the blood in our veins, our health is drawn from the land”
NZ grown, NZ owned. Our land is our future, and here at NZ Quality Petfoods we have an obligation to make sure our products are eco-friendly to guarantee future generations the clean-green land that we grew up in. We therefore have options that accommodate clients to pursue the same goal.
We are working with Toitū Envirocare, an independent certifier that audits and verifies our manufacturing process and products. We are working towards a carbon reduced product. This will help our customers to achieve their own sustainability goals to meet consumer demand for more sustainable products.